Help I Want to Save a Life

More than 650,000 people are diagnosed with leukemia every year and, for most of them, a marrow transplant is their last hope. Unfortunately, only about a half find a match.

To solve this problem, we turned a package of over-the-counter bandages into a simple donor registry kit. And an everyday act into a chance to save a life.

PRESS

Abc News / CNN / Bloomberg Businessweek / FastCompany / GOOD Magazine / PSFK / TechCrunch / GOODMagazine2 / Creativity / Creative Review / AdWeek / AdWeek / AdAge / The Dieline / Queerty / USA today / New York Times

Awards D&AD White Pencil, D&AD Wood Pencil x 3, Cannes Grand Prix for Good, Cannes Titanium Shortlist, Cannes Gold x 2, One Show Gold x 2, TED Ad Worth Spreading

More Stuff

To help promote the idea, we made a PSA to thank sharp objects around the world. Since, after all, every cut is now a chance to save someone’s life. Remember that the next time you slice yourself peeling an avocado.

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