The Refreshionals
How do you prove that Jim Beam’s new summer whiskey drink is actually refreshing? You get real professional refreshers (A/C Techs, Fridge Repairmen, and Pool Specialists) to try it, certify it, and become your spokesmen. Meet - The Refreshionals.
The second they deemed it refreshing, we ran with it, making them our official spokesmen in recipes videos, print, and on social.
On social, we tracked the Weather Channel searching for heat waves across the country and partnered with Drizly to serve people with a Jim Beam Highball when they need it the most. Yes, global warming sucks but this time it played in our favor.
Prints - OOH
